01 — Project details
Survive and Thrive is a video production that aims to address the critical issue of Black maternal mortality and highlight the work of Heluna Health and the collaboration between six leading organizations dedicated to improving Black maternal health. This case study provides an overview of the video production process, its goals, and strategies to engage the target audience and achieve the desired outcomes.
Raise awareness about the structural racism and implicit bias in the healthcare system that contribute to Black maternal mortality rates.
Present Heluna Health's programs as effective solutions to reduce Black maternal deaths and promote health equity.
Encourage viewers to support Heluna Health's programs through donations or collaboration.
Position Heluna Health as a leader in building and supporting Black Maternal Health (BMH) programs.
02 —Highlights
Several specific programs are featured to illustrate the impact and success of Heluna Health's initiatives. This includes Cinnamoms, a program that supports pregnant and breastfeeding mothers and addresses cultural challenges faced by Black families. The video may capture African American lactation consultants in action during sessions and feature ambassador stories.
Additionally, the video highlights the Black Mamas Matter Alliance, a diverse organization of skilled black midwives and doulas, and interviews a representative to shed light on their work. Other programs, such as Expecting Justice, Sisterweb, and Happy Mamas Healthy Babies, are also mentioned, potentially sharing personal stories of individuals who chose Heluna Health for support.