SERVICES

Branding

Establishing well-defined brand identities and consistently applying them across various collateral materials enhances recognition and fosters trust with audiences, laying the groundwork for enduring relationships. I also explore brand evolutions and have experience guiding this process to ensure brands stay relevant and engaging.

Media & Public Relations

I offer PR services to enhance your campaign's impact. I help nonprofit, socially responsible businesses, and government organizations increase their visibility and credibility by securing media partnerships, distributing press releases, and crafting compelling content. Let's work together to boost your mission's presence.

Social Media

Running social media campaigns is crucial for enhancing brand value among target audiences. These strategies empower marketers to communicate swiftly, frequently, and with enhanced relevance. Moreover, they boost brand recognition through content sharing, offer valuable customer insights through interactions, and improve conversions by guiding followers along the customer/ client journey.

At Heluna Health, I managed the organization's social media strategy and editorial process. Through these initiatives, we significantly raised brand awareness and visibility, resulting in a 40% increase in engagement across our social media platforms. Particularly noteworthy was my contribution to growing our LinkedIn following from 1,100 to 5,500 followers by creating and curating engaging content tailored to audience segments.

Additional projects are available by request.

Video

Engaging videos have the power to captivate audiences and foster connections to important issues. By starting with a clear goal, concept, script, and storyboard, I collaborate with video producers to manage the entire video production process from start to finish.

At Heluna Health, my team and I created the organization's inaugural video series, significantly boosting fundraising efforts and partnerships to promote health equity. These videos were designed to inform and inspire, highlighting the tangible impacts of our initiatives.

Events

Events are a powerful marketing tactic that grows awareness, builds credibility, and generates leads. They offer consumers personal experiences with products and services while providing marketers with real-time feedback and opportunities to build brand awareness.

Websites

A website often serves as the first point of contact for new customers, funders, partners, and employees, where initial relationships are formed. Trust and connections with users are built when platforms are easy to navigate and feature engaging content. This, in turn, enhances user experience and interaction, leading to improved SEO and conversions for marketers.

Throughout my career, I have created and managed content for over seven websites across various sectors and industry verticals. Here are some of the website projects I have led.

MORE TO EXPLORE

View the strategy and results of the multi-channel campaign encompassing social media, media outreach, public relations, and digital marketing.