Hi, I’m Barbara.

I believe storytelling is more than communication. It is a catalyst for change. My work lives at the intersection of strategy, narrative, and impact. I turn complex ideas into messages that move people, build trust, and strengthen communities.

I currently serve as Head of Marketing at The Oncology Institute of Hope and Innovation (NASDAQ: TOI), one of the nation’s largest value-based oncology practices. I lead brand marketing and public relations across multiple states, shaping campaigns that connect high-quality cancer care with the patients and families who need it most. My focus is on reaching medically underserved communities, ensuring that lifesaving treatments and resources are visible, accessible, and trusted.

At Pacific Community Ventures, I led a brand evolution and marketing strategy that positioned venture capital as a public health tool. This work helped unlock a $10 million small business lending pipeline, with 92 percent of the capital directed to entrepreneurs of color and women.

As interim senior leader at Heluna Health, I directed communications, marketing, and public relations for a $400 million public health enterprise. My work expanded the reach of programs that protect and uplift vulnerable communities.

My career is rooted in public health and driven by a commitment to equity. I have shaped strategic communications for organizations including Global Exchange, Global Healing, UW Medicine, Sea Mar Community Health Centers, the Institute for Public Strategies, SDSU Research Foundation, and the San Diego Medical Society Foundation. Across every role, my purpose remains the same: use the power of narrative to drive equity, inspire action, and deliver hope where it is needed most.