Hi, I'm Barbara

On a mission to create something meaningful and engaging, cutting through the noise of the digital world.

Hello, I'm Bárbara, a seasoned Director of Marketing and Communications driven by the belief that content and storytelling can ignite change, build communities, and inspire action. I am passionate about leveraging the power of narrative to amplify important causes and engage people in meaningful ways.

At Pacific Community Ventures, I spearheaded a transformative marketing and communications strategy that elevated our anti-oppression work, guided by the principles of decolonization, restoration, and democratization. As an interim senior leader at Heluna Health, I led the strategic direction for communications, marketing, and public relations for a $400M public health social enterprise, ensuring our mission and impact resonated far and wide.

With a deep-rooted background in public health, I’ve dedicated my career to addressing health disparities in underinvested and underrepresented communities. I’ve worked with organizations such as Global Exchange, Global Healing, UW Medicine, Sea Mar Community Health Centers, the Institute for Public Strategies, SDSU Research Foundation, and the San Diego Medical Society Foundation, honing my expertise in strategic marketing, communications planning, and advancing health equity.