Campaign
Heluna Health's COVID-19 Response Fund campaign was launched to support frontline responders in priority program areas during the unprecedented global pandemic. The campaign aimed to raise funds to bolster supplies and capacity for frontline staff, provide homeless support services, enhance family support and food security, and empower youth action initiatives.
Objectives
Raise critical funds to support frontline responders.
Build trust among current and prospective donors for future fundraising efforts.
Increase awareness and engagement with Heluna Health's mission and programs.
My Role and Contributions
As the lead communications strategist for this campaign, I developed compelling content for the fundraising campaign page and the email appeal. This involved crafting clear, impactful messages that resonated with our audience's concerns and values and effectively conveyed the urgency and importance of their contributions.