01 — Project details
Heluna Health is a non-profit organization based in the City of Industry, CA, and Oakland, CA. It aims to improve the health and well-being of communities through innovative research, program implementation, and capacity building. As the project manager and creative director, I was responsible for overseeing the development of Heluna Health's first microsite annual impact report. This report showcases the organization's achievements and highlights its positive impact in the communities it serves.
02 — Objectives
Create a comprehensive and visually engaging report that effectively communicates Heluna Health's mission, accomplishments, and impact.
Develop a cohesive design concept that aligns with Heluna Health's brand identity and values.
Collaborate with a design firm to ensure the delivery of high-quality video, photography, and copy.
03 — Creative process
The process began with project initiation, where goals and scope were defined with stakeholders, and key success metrics were set. Brand consistency was ensured in the creative direction phase, and a creative brief was developed in collaboration with the design firm. Content creation involved curating data and stories, developing a content calendar, and ensuring clarity and consistency in the copy. During visual production, video and photography were directed to match the narrative. The design and layout phase involved collaborating on the report's design and conducting reviews for consistency. Finally, the report was finalized and distributed, and feedback was monitored for improvements.
