01 — Event Overview
In November 2018, Heluna Health hosted "The Public-Private Formula: How Strong Partnerships Create Healthier Communities" at the American Public Health Association (APHA) Annual Meeting in San Diego. This high-profile panel discussion served as an unofficial kick-off to Heluna Health’s anniversary year, convening leading voices in public health to explore the role of public-private partnerships in improving health outcomes at scale.
My Role:
I managed the full lifecycle of the event, leading pre-production planning, marketing, creative asset development, and day-of event execution. Additionally, I supported Heluna Health’s CEO by developing talking points for the event and preparing questions for the panelists to facilitate a high-impact, engaging conversation.
02 — Goals and Objectives
Highlight the Importance of Partnerships: Showcase how collaborations between public and private sectors can significantly improve community health.
Increase Engagement: Boost Heluna Health’s online presence and engagement metrics.
Strengthen Relationships: Foster connections with key stakeholders, including board members, industry leaders, and community health advocates.
03 — Event Details
Date: November 2018
Location: APHA Annual Meeting
Target Audience: Public health professionals attending the APHA 2018 Conference in San Diego and Heluna Health's online community.
Format: Panel discussion featuring experts in public health and partnership development, and Facebook Live
150
attendees
+24%
month-over-month increase in overall user website traffic.
+27%
increase in new user website traffic from October to November 2018.
+52.33%
in social media following across channels Oct. to Nov. 2018.