Overview
Over the past decade, I have successfully spearheaded media and public relations strategies for various organizations, enhancing their visibility, credibility, and engagement with key stakeholders. My experience spans across diverse sectors, including finance, public health, medical research, and community initiatives. Below are highlighted examples of my work in media and PR.
Pacific Community Ventures (2023)
Objective: To highlight the unique role of Community Development Financial Institutions (CDFIs) and differentiate them from traditional banks.
Strategy: Co-produced an op-ed titled "CDFIs Shouldn’t Act Like Banks, But Too Often Do" to articulate the mission and approach of CDFIs.
Outcome: The op-ed sparked significant discussion within the financial community, positioning Pacific Community Ventures as a thought leader in the CDFI space.
Heluna Health (2017-2022)
Objective: To celebrate Heluna Health's 50th anniversary and increase awareness of health projects and direct service programs.
Strategy: Supported press engagement for a 50th-anniversary campaign launch and earned media for the organization’s PHFE WIC program with Capital and Main, LAist/KPCC, and other outlets.
Outcome: The media coverage amplified the visibility of Heluna Health's programs, highlighting their impact on public health and community well-being.
UW Medicine Institute for Stem Cell and Regenerative Medicine (ISCRM) (2016-2018)
Objective: To communicate groundbreaking research developments in stem-cell therapies to a broader audience.
Strategy: Led press strategy, published op-eds, and authored news articles: pioneering work on stem-cell therapies at UW, mini-kidney organoids revealing renal disease secrets, and a network of synthetic blood microvessels.
Outcome: Successfully secured coverage in esteemed media outlets, enhancing ISCRM’s reputation as a leader in medical research.
Institute for Public Strategies (2014-2015)
Objective: To address the issue of alcohol availability and its cultural impact in specific communities.
Strategy: Led press strategy for the Alcohol and Other Drugs initiative in El Cajon and National City, resulting in targeted articles such as "National City votes down alcohol sales at AMC Theater" and "Our Culture Is Not For Sale on Cinco de Mayo."
Outcome: The press coverage supported community advocacy efforts, influencing local policy decisions and raising awareness of the initiatives.
Hispanic Community Health Study/Study of Latinos (HCHS/SOL) (2012)
Objective: To shed light on health disparities among Hispanic/Latino populations.
Strategy: Developed a press strategy that resulted in media coverage of significant findings, such as the variation in heart disease risk factors across different Hispanic/Latino background groups.
Outcome: The coverage helped to inform public health strategies and policies, emphasizing the need for tailored health interventions in diverse communities.