Case Study: Elevating Heluna Health’s Social Media Strategy

01 — Role & Responsibilities

I played a pivotal role in shaping Heluna Health's social media strategy. My responsibilities involved developing and executing a cohesive content plan designed to strengthen the Heluna Health brand and elevate audience engagement. I was tasked with creating highly shareable content that combined elements of creativity, attention-grabbing appeal, and alignment with our brand's identity.

02 — Brand Voice & Identity

Heluna Health's brand voice was characterized by inspiration, supportiveness, innovation, optimism, progressiveness, empowerment, and visionary thinking. These attributes served as the foundation for our social media strategy.

03 — Target Audience & Platforms

Given that our target audience primarily consisted of professionals and practitioners in related fields, we focused our efforts on platforms like LinkedIn, Twitter, and Facebook, where Heluna Health's population health professionals were most active. This tailored approach ensured that our messaging resonated effectively with our specific audience, fostering meaningful connections and engagement.

04 — Project details

Content Plan Development: Crafted a comprehensive content plan that included a mix of educational posts, success stories, event promotions, and thought leadership pieces.

Brand Alignment: I ensured that all content reflected Heluna Health's brand voice, fostering a sense of inspiration, supportiveness, and innovation.

Platform-Specific Tactics:

1. LinkedIn: Focused on professional achievements, industry insights, and networking opportunities.

2. Twitter: Leveraged trending topics, real-time engagement, and concise updates.

3. Facebook: Shared community events, health tips, and interactive posts to engage a broader audience.